To reinforce Zain’s sustainability commitment, the concept of launching is an eco-friendly calendar featuring an engraved wooden stand and 12 recyclable, ink-free papers—one for each month. Each sheet highlights a Kuwaiti Sustainable Development Goal using die-cut dates, embossed visuals, and UV invisible ink messages visible under light. This approach minimizes waste, avoids traditional printing, and promotes recycling, fully aligning with our environmental goals.